Apple’s Craig Federighi Explains iOS 14.5's Privacy Features | WSJ

The latest update to the iPhone’s operating system features a new privacy feature called App Tracking Transparency. WSJ’s Joanna Stern spoke exclusively with Apple’s Craig Federighi about the decisions behind the feature, as well as Apple's interest in mixed reality-and the possibility he'll replace Tim Cook as CEO. Photo illustration: Alex Kuzoian for The Wall Street Journal

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Ummæli 

  1. Super Hase

    Super Hase

    Degi Síðan síðan

    nice ad

  2. Black Baron

    Black Baron

    3 dögum síðan

    ☠️BLACK BARON☠️ 🇺🇸 Are you done with your icloud web interface? 🍏 Americas most beloved software toy. Here in Europe I am waiting every year for a stable, solid, secure workbench. No buggy loops.

  3. Kaffeeklatsch

    Kaffeeklatsch

    3 dögum síðan

    Was eine unsympathische Frau.

  4. PINKYPOPGUM

    PINKYPOPGUM

    5 dögum síðan

    I like how they say it’s exclusive when craig literally had a FaceTime with other people with lower subs and lower views lol how is this exclusive?

  5. Martin im Web

    Martin im Web

    9 dögum síðan

    Can't you just talk? I mean, what about a normal conversation?! I don't know if I see an interview or a ad.

  6. Alan Halvorson

    Alan Halvorson

    10 dögum síðan

    The outgoing party delightfully polish because athlete consistently request an a wrathful character. adventurous, chemical title

  7. JayySur

    JayySur

    11 dögum síðan

    7:06 I appreciate the honest answer, rather than just saying wireless to sell MagSafe products and whatnot

  8. Eathu Xrx

    Eathu Xrx

    12 dögum síðan

    Pegasus spy exist in iPhone and Android etc... No privacy exist, except that the technology is strong, May be Linux.. And it should have nakedness for the end user to detect the spywares..

  9. misbahuddin athar

    misbahuddin athar

    13 dögum síðan

    I just came here to see how he wears those AirPods Pro since my ears hurt af after few hours

  10. Kyle Yang

    Kyle Yang

    15 dögum síðan

    The cultured jacket intriguingly turn because activity premenstrually reign aside a angry whale. scary, doubtful value

  11. Traci L

    Traci L

    16 dögum síðan

    Resell programmatic advertising

  12. Latonya Stephens

    Latonya Stephens

    16 dögum síðan

    The pretty turkish disconcertingly march because custard adventitiously guide alongside a gainful disgust. meek, absorbed chalk

  13. Edwon Rodrigues

    Edwon Rodrigues

    16 dögum síðan

    The abounding position hooghly owe because amusement emotionally fire till a knowing coast. mighty, lame kitten

  14. Debra Dukes

    Debra Dukes

    19 dögum síðan

    Joanna Awesome video new to the channel.Although i do listen to the podcast. I really enjoyed.Thanks so much Deb.💯👌✌

  15. whistletoe

    whistletoe

    20 dögum síðan

    Wow this interviewer is really good

  16. whistletoe

    whistletoe

    20 dögum síðan

    Their stance is pretty clear because “Ask App Not To Track” is the first option right underneath the warning. The word choice focusing on the negation triggers our defensive instinct too.

  17. Sriram Neeli

    Sriram Neeli

    22 dögum síðan

    1:24 Craig be like:ohh nice

  18. Pale Dude

    Pale Dude

    22 dögum síðan

    Need a feature to automatically swipe right on everything bangable

  19. Hanin Mohammed

    Hanin Mohammed

    23 dögum síðan

    Funny how he's using Google meet. I bet you apples gonna make something to fix that

  20. Vikas Bysani

    Vikas Bysani

    23 dögum síðan

    ouch 3:54

  21. Haopu Haokip

    Haopu Haokip

    24 dögum síðan

    Soon apple will develop their own domain to use all of the data and demolish every other competitors, be it an ecom site. Nothing is as it seems.

  22. Stefan Plaza PODCAST

    Stefan Plaza PODCAST

    25 dögum síðan

    This guy is full of s

  23. B Nagy

    B Nagy

    25 dögum síðan

    Just read the terms of service - 70% of this privacy feature is Bs

  24. nothing

    nothing

    26 dögum síðan

    Ahahaha love his curated answer to the question about whether or not “Apple has too much control”, saying Apple is giving people a “choice”, when they own a monopoly on the App Store and are against Right To Repair so they privatize their parts hahaha

  25. KhaLasH thakkar

    KhaLasH thakkar

    26 dögum síðan

    wALLstREatS > WoRstREatS

  26. nissan gt-r

    nissan gt-r

    27 dögum síðan

    Im so glad I have switched from android to iPhone 7 years ago

  27. Sin Shiesty

    Sin Shiesty

    27 dögum síðan

    Go to privacy-tracking and turn off precis tracking and never for app that don't need it......it saves battery life and it keeps nosey app tracking down just because I look up something doesn't mean overload my iPhone with ads I get enough on TV and radio

  28. Hello World

    Hello World

    27 dögum síðan

    i dont respect apple on pricing and features but privacy ?? oh lord. He is the messiah

  29. Legacy Jeet Kune Do

    Legacy Jeet Kune Do

    27 dögum síðan

    The interviewer is very lame.

  30. Zoltan Horvath

    Zoltan Horvath

    27 dögum síðan

    This guy needs some sunshine. Looks like a vampire.

  31. comment

    comment

    27 dögum síðan

    I notice there's a lot of italians among software engineers and they're all really smart

  32. comment

    comment

    27 dögum síðan

    yeah, in these scary times of total endangerment of privacy and normalcy in this country it's a no brainer that it is a big selling point to stay with this approach.

  33. Tron Yun Le

    Tron Yun Le

    27 dögum síðan

    He should talk to Chinese users about privacy

  34. Anita Chandra

    Anita Chandra

    28 dögum síðan

    He is so handsome, elegant, smart and his hair😊

    • Habib J

      Habib J

      23 dögum síðan

      inget dah kakek kakek

  35. Matthew Worner

    Matthew Worner

    28 dögum síðan

    Kook

  36. Y Steve

    Y Steve

    28 dögum síðan

    In the privacy area, I trust Apple 

  37. Mr Alex

    Mr Alex

    28 dögum síðan

    My man!

  38. Nitesh Mhatre

    Nitesh Mhatre

    29 dögum síðan

    Waiting for Hair Force one to unveil the softwares on WWDC 21 ❤️

  39. Ishan Chathuranga (ScrapMusicLabs)

    Ishan Chathuranga (ScrapMusicLabs)

    29 dögum síðan

    This is good point to change to iOS from Android ....

  40. Rayan Plays

    Rayan Plays

    Mánuði síðan

    i love apple 😏😏😊😊😁 but Samsung is 👎👎👎👎👎👎👎👎😒😒😒

  41. Денис Самчук

    Денис Самчук

    Mánuði síðan

    A consumer will not think. One just switch off all tracking. Only apple first party tracking will be available. Apple user were sold a clip at 20$. Now users will buy moaaaar ... anything the light sparkling apple will offer.

  42. EnginS

    EnginS

    Mánuði síðan

    App Library is a disaster. It is a mess.

  43. sam valero

    sam valero

    Mánuði síðan

    He's so handsome I don't care if he's married or 30yrs older than me Lol

  44. Charles Webb

    Charles Webb

    Mánuði síðan

    Hey Guys 😊 I'm giving away $250 coupon for Apple vs Samsung Challenge... Those who are interested might want to take a closer look to this 👉 bit.ly/Apple-Vs-Samsung-Challenge #samsungvsiphonecamera, #applevssamsungcomparisonchart, #iphonevssamsungwhichisbetter2019, #shouldigetaniphoneorsamsung, #appleorsamsungpoll, #applevssamsungsales2020, #applevssamsungpricecomparison, #applevssamsungcompanycomparison, #usa, #unitedstates, #us 今後は気をライブ配信の再編ありがとうです!この日のライブ配信は、かならりやばかったですね!1万人を超える人が見ていたもん(笑)やっぱり人参最高!まさかのカメラ切り忘れでやら1かしたのもドキドキでした -String.Spintax- . 🤩 在整個人類歷史上,強者,富人和具有狡猾特質的人捕食部落,氏族,城鎮,城市和鄉村中的弱者,無`'守和貧窮成%員。然而,人類的生存意願迫使那些被拒絕,被剝奪或摧毀的基本需求的人們找到了一種生活方式,並繼續將其DNA融入不斷發展的人類社會。 說到食物,不要以為那些被拒絕的人只吃垃圾。相反,他們學會了在被忽視的肉類和蔬菜中尋找營養。他們學會了清潔,切塊,調味和慢燉慢燉的野菜和肉類,在食品市場上被忽略的部分家用蔬菜和肉類,並且學會了使用芳香的木煙 (如山核桃 😍

  45. kiran

    kiran

    Mánuði síðan

    Keep doing these kind of privacy. I feel like I am on an island (iOS ) with water (android) around me.

  46. Hdie Luyin

    Hdie Luyin

    Mánuði síðan

    Hey Guys 😊 I'm giving away $250 coupon for Apple vs Samsung Challenge... Those who are interested might want to take a closer look to this 👉 bit.ly/Apple-Vs-Samsung-Challenge #samsungvsiphonecamera, #applevssamsungcomparisonchart, #iphonevssamsungwhichisbetter2019, #shouldigetaniphoneorsamsung, #appleorsamsungpoll, #applevssamsungsales2020, #applevssamsungpricecomparison, #applevssamsungcompanycomparison, #usa, #unitedstates, #us 今後は気をライブ配信の再編ありがとうです!この日のライブ配信は、かならりやばかったですね!1万人を超える人が見ていたもん(笑)やっぱり人参最高!まさかのカメラ切り忘れでやら1かしたのもドキドキでした - キウイ - . 🤩 在整個人類歷史上,強者,富人和具有狡猾特質的人捕食部落,氏族,城鎮,城市和鄉村中的弱者,無`'守和貧窮成%員。然而,人類的生存意願迫使那些被拒絕,被剝奪或摧毀的基本需求的人們找到了一種生活方式,並繼續將其DNA融入不斷發展的人類社會。 說到食物,不要以為那些被拒絕的人只吃垃圾。相反,他們學會了在被忽視的肉類和蔬菜中尋找營養。他們學會了清潔,切塊,調味和慢燉慢燉的野菜和肉類,在食品市場上被忽略的部分家用蔬菜和肉類,並且學會了使用芳香的木煙 (如山核桃 😍

  47. Sandra Wong

    Sandra Wong

    Mánuði síðan

    Hey Guys 😊 I'm giving away $250 coupon for Apple vs Samsung Challenge... Those who are interested might want to take a closer look to this 👉 bit.ly/Apple-Vs-Samsung-Challenge #samsungvsiphonecamera, #applevssamsungcomparisonchart, #iphonevssamsungwhichisbetter2019, #shouldigetaniphoneorsamsung, #appleorsamsungpoll, #applevssamsungsales2020, #applevssamsungpricecomparison, #applevssamsungcompanycomparison, #usa, #unitedstates, #us 今後は気をライブ配信の再編ありがとうです!この日のライブ配信は、かならりやばかったですね!1万人を超える人が見ていたもん(笑)やっぱり人参最高!まさかのカメラ切り忘れでやら1かしたのもドキドキでした - パイナップル - . 🤩 在整個人類歷史上,強者,富人和具有狡猾特質的人捕食部落,氏族,城鎮,城市和鄉村中的弱者,無`'守和貧窮成%員。然而,人類的生存意願迫使那些被拒絕,被剝奪或摧毀的基本需求的人們找到了一種生活方式,並繼續將其DNA融入不斷發展的人類社會。 說到食物,不要以為那些被拒絕的人只吃垃圾。相反,他們學會了在被忽視的肉類和蔬菜中尋找營養。他們學會了清潔,切塊,調味和慢燉慢燉的野菜和肉類,在食品市場上被忽略的部分家用蔬菜和肉類,並且學會了使用芳香的木煙 (如山核桃 😍

  48. Eileen Greenbaum

    Eileen Greenbaum

    Mánuði síðan

    Hey Guys 😊 I'm giving away $250 coupon for Apple vs Samsung Challenge... Those who are interested might want to take a closer look to this 👉 bit.ly/Apple-Vs-Samsung-Challenge #samsungvsiphonecamera, #applevssamsungcomparisonchart, #iphonevssamsungwhichisbetter2019, #shouldigetaniphoneorsamsung, #appleorsamsungpoll, #applevssamsungsales2020, #applevssamsungpricecomparison, #applevssamsungcompanycomparison, #usa, #unitedstates, #us 今後は気をライブ配信の再編ありがとうです!この日のライブ配信は、かならりやばかったですね!1万人を超える人が見ていたもん(笑)やっぱり人参最高!まさかのカメラ切り忘れでやら1かしたのもドキドキでした -String.Spintax- . 🤩 在整個人類歷史上,強者,富人和具有狡猾特質的人捕食部落,氏族,城鎮,城市和鄉村中的弱者,無`'守和貧窮成%員。然而,人類的生存意願迫使那些被拒絕,被剝奪或摧毀的基本需求的人們找到了一種生活方式,並繼續將其DNA融入不斷發展的人類社會。 說到食物,不要以為那些被拒絕的人只吃垃圾。相反,他們學會了在被忽視的肉類和蔬菜中尋找營養。他們學會了清潔,切塊,調味和慢燉慢燉的野菜和肉類,在食品市場上被忽略的部分家用蔬菜和肉類,並且學會了使用芳香的木煙 (如山核桃 😍

  49. Finn K

    Finn K

    Mánuði síðan

    Apple's privacy campaign is a complete SCAM. They can track your location and activities for use with their own advertising service. And there's no way to turn it off.

    • Finn K

      Finn K

      Mánuði síðan

      The bluetooth toggle doesn't even turn bluetooth off! And now with Airtags, any iPhone user can be tracked even if location services are disabled. Cut through the hype. If they can collect data, and there's a market for it, they will.

  50. Adam Macias - Tech Reviews

    Adam Macias - Tech Reviews

    Mánuði síðan

    "Insanity... Yeah no that'll be, that'll be irresponsible." Craig saying that about becoming CEO earns him the next spot as CEO.

  51. Qyuan Pan

    Qyuan Pan

    Mánuði síðan

    The biggest question is why apple hasn’t done it sooner

  52. Ben Rivera

    Ben Rivera

    Mánuði síðan

    Facebook and Twitter just wants to track its users 😂

  53. Phuc Phan Cong

    Phuc Phan Cong

    Mánuði síðan

    the question i really interested: " Why the verbiage ask not to track?, Why not just do not track? "

  54. Google Account

    Google Account

    Mánuði síðan

    The iOS update only prevents third party apps from tracking you. It does not apply for system apps. If we assume that advertisers still want to buy iOS data (they most likely do) one company most definitely still collects it. With that in mind, did Apple really implement these changes for our privacy? Looks like the motivation was something else. (Before you argue, they could have just deleted the IDFA but no. I wonder why)

  55. Dan Mihai

    Dan Mihai

    Mánuði síðan

    Excellent!!

  56. Bevan F

    Bevan F

    Mánuði síðan

    Question for the man: Why do I still get a battery low notification that interrupts what I am doing and why can’t I turn it off. The new privacy feature is excellent dude thanks!

  57. Fakhrurrazie Jaffar

    Fakhrurrazie Jaffar

    Mánuði síðan

    Omaigad his voice 😍

  58. پیمان مجیدی معین

    پیمان مجیدی معین

    Mánuði síðan

    the next CEO of Apple: wish

  59. DoctorTale

    DoctorTale

    Mánuði síðan

    Craig federagi is one of the best of the people at Apple

  60. Omer Tuygun

    Omer Tuygun

    Mánuði síðan

    FIX SIRI DUTCH , ITS SUCKS

  61. Mah Fah

    Mah Fah

    Mánuði síðan

    Please bring SPLIT SCREEN ON IPHONE!!! Why doesn’t anyone ask him that. MKhBd whatever didn’t even ask him that and he had whole day with him! Someone please insist him that

  62. Daniel Thorp

    Daniel Thorp

    Mánuði síðan

    This feels like an advertisement for apple

  63. zock

    zock

    Mánuði síðan

    If Steve is Apple's God, Craig must be their Jesus. I don't blame them.

  64. James Lewis

    James Lewis

    Mánuði síðan

    Apple should make their own social media platform. I would use it.

  65. Puneet Sharma (Yantra tantra)

    Puneet Sharma (Yantra tantra)

    Mánuði síðan

    Apple : bla bla bla bla Engineer : let improve serviceability Apple kills the Engineer

  66. Anne Fitzpatrick

    Anne Fitzpatrick

    Mánuði síðan

    Hey Guys 😊 I'm giving away $250 coupon for Apple vs Samsung Challenge... Those who are interested might want to take a closer look to this 👉 bit.ly/Apple-Vs-Samsung-Challenge #samsungvsiphonecamera, #applevssamsungcomparisonchart, #iphonevssamsungwhichisbetter2019, #shouldigetaniphoneorsamsung, #appleorsamsungpoll, #applevssamsungsales2020, #applevssamsungpricecomparison, #applevssamsungcompanycomparison, #usa, #unitedstates, #us 今後は気をライブ配信の再編ありがとうです!この日のライブ配信は、かならりやばかったですね!1万人を超える人が見ていたもん(笑)やっぱり人参最高!まさかのカメラ切り忘れでやら1かしたのもドキドキでした - バナナ - . 🤩 在整個人類歷史上,強者,富人和具有狡猾特質的人捕食部落,氏族,城鎮,城市和鄉村中的弱者,無`'守和貧窮成%員。然而,人類的生存意願迫使那些被拒絕,被剝奪或摧毀的基本需求的人們找到了一種生活方式,並繼續將其DNA融入不斷發展的人類社會。 說到食物,不要以為那些被拒絕的人只吃垃圾。相反,他們學會了在被忽視的肉類和蔬菜中尋找營養。他們學會了清潔,切塊,調味和慢燉慢燉的野菜和肉類,在食品市場上被忽略的部分家用蔬菜和肉類,並且學會了使用芳香的木煙 (如山核桃 😍

  67. Shwa

    Shwa

    Mánuði síðan

    I always really liked Craig, but I have a new level of respect for him after watching this. I think Apple definitely has its next CEO when Tim eventually steps down.

  68. Mohamed Sherin

    Mohamed Sherin

    Mánuði síðan

    I want a job like this in apple, they get free airpods pro

  69. I’m Home

    I’m Home

    Mánuði síðan

    You do realize that Apple is now selling all your data. Right? They just stopped Facebook from doing it. Apple is not your friend.

  70. James Lawrence (LWRNC)

    James Lawrence (LWRNC)

    Mánuði síðan

    Ma boi Craigarighi

  71. hehdsfgfgd

    hehdsfgfgd

    Mánuði síðan

    facebook literally lives on user data

  72. archerman

    archerman

    Mánuði síðan

    He looks like Epstein’s not-evil twin brother

  73. CXBOLD

    CXBOLD

    Mánuði síðan

    Of course this guy is not purely altruistic but Im on his side in this matter

  74. Grey_Eminence

    Grey_Eminence

    Mánuði síðan

    Craig Federighi thinks he's in Saturday Night Fever.

  75. Daniel Mok

    Daniel Mok

    Mánuði síðan

    best guy ever for apple

  76. Dave Daniel

    Dave Daniel

    Mánuði síðan

    THEY ARE MAKING THE RIGHT CHOICE. ALLOWING PEOPLE THE CHOICE IS THE RIGHT THING TO DO. Like he said, if you don't want to have a choice, you can choose to buy another type of device, to be part of another ecosystem.

  77. Pure Luck

    Pure Luck

    Mánuði síðan

    MAKE THIS MAN THE NEXT CEO

  78. Emre J.Aydogan

    Emre J.Aydogan

    Mánuði síðan

    "i don't know what you're talking about" Is so obvious

  79. Matt D

    Matt D

    Mánuði síðan

    Thank god! I hate ads while im looking on Social Media.. I google car and then all my social media has car ads.. its SO annoying..

  80. Quinn McGinley

    Quinn McGinley

    Mánuði síðan

    What video conferencing app is that?

  81. Internet For You

    Internet For You

    Mánuði síðan

    Hope Android will do the same soon.

  82. DestructiveElements

    DestructiveElements

    Mánuði síðan

    This dude is Cheecky

  83. Sai Pranay

    Sai Pranay

    Mánuði síðan

    Mark Zuckerberg in future will sue people for not allowing him into bedroom....

  84. Tuluva

    Tuluva

    Mánuði síðan

    Not an apple fan. But m with apple on this one. Great job

  85. Hugo Yu

    Hugo Yu

    Mánuði síðan

    I’m willing to allow tracking from apps on one condition. If they will learn from other apps I use to add new features that I think one should learn from.

  86. Tuckspace

    Tuckspace

    Mánuði síðan

    THIS IS BIG. ZUCK IS SHAKING. THANK YOU CRAIG !!

  87. Dawngliana Pachuau

    Dawngliana Pachuau

    Mánuði síðan

    He is so UnItalian for such an Italian name. lol

  88. Chintan Nedariya

    Chintan Nedariya

    Mánuði síðan

    RIP Insta

  89. D B

    D B

    Mánuði síðan

    Great guy

  90. AKEWSD

    AKEWSD

    Mánuði síðan

    F monopoly

  91. jerrm

    jerrm

    Mánuði síðan

    1:01 your kinda rude, to say that in a face of the developer? you have a problem with just a stopwatch, your ridiculous, ur just embarrassing yourself.

  92. jorgeeporgee

    jorgeeporgee

    Mánuði síðan

    control aside, it’s the right thing to do. they do use their own devices after all.

  93. Parvez Chowdhury

    Parvez Chowdhury

    Mánuði síðan

    6:53 yeah right. Then make'em affordable.

  94. arsnakeheart

    arsnakeheart

    Mánuði síðan

    Can't wait to see the same feature on Andr... oh, nevermind, that's never going to happen because it's against Google's interests to allow users any privacy

    • dcoog anml

      dcoog anml

      Mánuði síðan

      Nice work knocking him on the AR topic xD

  95. arsnakeheart

    arsnakeheart

    Mánuði síðan

    "People always had a choice" about Apple controlling everything Weird way of saying "it's my way or the highway"

    • dcoog anml

      dcoog anml

      Mánuði síðan

      Do Not Track should the default iOS setting. Allow the option.

  96. GeeTadpole

    GeeTadpole

    Mánuði síðan

    Yo all these comments look artificial... :(

  97. ベン

    ベン

    Mánuði síðan

    7:32 LOLLLLLLL

  98. Dark Cross

    Dark Cross

    Mánuði síðan

    What ever sticks it to mark zuckerburg

  99. Rodrigo Gomes

    Rodrigo Gomes

    Mánuði síðan

    R.I.P. Facebook is coming Hallelujah

  100. A Dude (Felix)

    A Dude (Felix)

    Mánuði síðan

    he is pro

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