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Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory


  1. Nameless


    3 klukkustundum síðan

    Drive through Amazon

  2. Lil nova

    Lil nova

    9 klukkustundum síðan

    Love the predator reference

  3. Vkp P

    Vkp P

    9 klukkustundum síðan

    This is really good



    13 klukkustundum síðan

    couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

  5. Road Warrior

    Road Warrior

    18 klukkustundum síðan

    I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

  6. Am I You?

    Am I You?

    Degi Síðan síðan

    This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes ISboths recommendation AI look smarter than Einstein.

  7. Snoopy the ace

    Snoopy the ace

    Degi Síðan síðan

    That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

  8. Red GTR

    Red GTR

    Degi Síðan síðan


  9. Red GTR

    Red GTR

    Degi Síðan síðan

    can we all just admire how he put a GTR @ 2:32

  10. ExanorYT


    Degi Síðan síðan


  11. Zepar Unzefari

    Zepar Unzefari

    Degi Síðan síðan

    This should also (hopefully) help greatly with package thieves, which is dope

  12. Unmasked_1


    Degi Síðan síðan

    i just want my mchicken to not be soggy

  13. Yeeter


    2 dögum síðan

    anime matt pat tho

  14. RetroPanzer


    2 dögum síðan

    so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

  15. John Albenye

    John Albenye

    2 dögum síðan

    Chik fil a hands down is the best drive thru

  16. 3318_Aranya Dutta

    3318_Aranya Dutta

    2 dögum síðan

    I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

  17. BlindHeyena001


    2 dögum síðan

    Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

  18. Kaze No Yoko

    Kaze No Yoko

    2 dögum síðan

    Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

  19. Meghan


    2 dögum síðan

    what happens with cities that don't allow drive thru's?

  20. Litterally a pie

    Litterally a pie

    2 dögum síðan

    Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

  21. VectorBoom


    2 dögum síðan

    7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

  22. Nou Xiong Sanchez

    Nou Xiong Sanchez

    2 dögum síðan

    Mmmm my Taco Bell tastes like McDonalds

  23. Amidamaru44


    2 dögum síðan

    Support comment

  24. Duz_Machines _84

    Duz_Machines _84

    3 dögum síðan

    FINALLY!! Something nonpolitical that happens in Minnesota!!!!

  25. David Cranfill

    David Cranfill

    3 dögum síðan

    This is nothing new, a lot of restaurants I go to have dumb waiters.

  26. Nexist


    3 dögum síðan

    MatPat is collecting theory channels like infinity stones

  27. Comandershrapnel


    3 dögum síðan

    Yknow. Those drive through resturaunts are starting to look more and more like gas stations

  28. Hoodie


    3 dögum síðan

    I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

  29. Tukaro


    3 dögum síðan

    Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

  30. Nathan Norris

    Nathan Norris

    3 dögum síðan

    The way MatPat plugged his merch and the ad was smoother than an atom mirror

  31. BluePhantom Gaming

    BluePhantom Gaming

    3 dögum síðan

    Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

  32. A Sad Potato

    A Sad Potato

    3 dögum síðan

    every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

  33. A Sad Potato

    A Sad Potato

    3 dögum síðan


  34. Aidyn Hemphill

    Aidyn Hemphill

    3 dögum síðan

    I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

  35. Pooja Pathak

    Pooja Pathak

    3 dögum síðan

    This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

  36. OatsRus


    3 dögum síðan

    So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

  37. Cindero


    3 dögum síðan

    I realy hope that a few restraunts do join it would be amazing for them and us.

  38. vokil kuvier

    vokil kuvier

    4 dögum síðan

    In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

  39. Idkmanijustlikestuff


    4 dögum síðan

    0:38 thats the golden mcdonalds in Rotterdam. Represent

  40. MrGallbladder


    4 dögum síðan

    I used to live in brooklyn park, minnesota

  41. Lethal Toys

    Lethal Toys

    4 dögum síðan

    I love Taco Bell

  42. Sl1nger


    4 dögum síðan


  43. Matt Laird

    Matt Laird

    4 dögum síðan

    You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

  44. Pablo de la Cal

    Pablo de la Cal

    4 dögum síðan

    old matpat kida looks like fred williard

  45. Itss_Chels


    4 dögum síðan

    Welp, i!m never going to taco bell again😭

  46. Dhammarach Ungarivittaya

    Dhammarach Ungarivittaya

    4 dögum síðan

    GrubHub strike back in this video

  47. Joshua Laird

    Joshua Laird

    4 dögum síðan

    So this is the e commerce version of shopping malls.... shipping malls?

  48. Tanner W

    Tanner W

    4 dögum síðan

    I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

  49. jonnyo


    4 dögum síðan

    Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

  50. Kevin Cabanas

    Kevin Cabanas

    4 dögum síðan

    You know that that’s not a real taco

  51. Samir El Hage

    Samir El Hage

    4 dögum síðan

    You have the best intro

  52. Seamus Shamrock

    Seamus Shamrock

    4 dögum síðan

    Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

  53. Travis Dacon

    Travis Dacon

    4 dögum síðan

    I’m imagining the Great Wall of Taco Bell right now

  54. Deann Rushing

    Deann Rushing

    4 dögum síðan

    The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

    • Saul Goodman

      Saul Goodman

      Degi Síðan síðan

      Are my too high or is this stroke?

  55. Sharpeee_


    4 dögum síðan

    Dog food is made in the meat at taco bell

  56. Lonk


    4 dögum síðan

    Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

  57. John Doe

    John Doe

    4 dögum síðan

    Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

  58. Joshua Malpass

    Joshua Malpass

    4 dögum síðan

    At my taco Bell they have LOTS of cars Kansas loves their tacos

  59. Shae


    5 dögum síðan

    There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

  60. sandon skuce

    sandon skuce

    5 dögum síðan

    Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

  61. Stolenboredom


    5 dögum síðan

    Reinventing the mall but making the giant parking spaces the mall instead

  62. StalinKirby


    5 dögum síðan

    I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

  63. membear


    5 dögum síðan

    What a fake video troll title

  64. Anne Boleyn

    Anne Boleyn

    5 dögum síðan

    Pretty sure it also kills people’s toilets.

  65. Poopbaby


    5 dögum síðan

    Can someone make a anime battle between Taco Bell and Amazon

  66. Adam


    5 dögum síðan

    Should suspend these over stoplights. Order at one, pick up at another.

  67. ꧁StopidChessTime꧂


    5 dögum síðan

    um is food panda and deliveroo not exist? maybe its just in Hong Kong

  68. 名無しのキャス子


    5 dögum síðan

    wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

  69. Nic Lar

    Nic Lar

    5 dögum síðan

    Tacobell be gettin hella customers

  70. The Scruggle Kids

    The Scruggle Kids

    5 dögum síðan

    I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

    • The Scruggle Kids

      The Scruggle Kids

      5 dögum síðan

      No offense to your amazing Chanel

    • The Scruggle Kids

      The Scruggle Kids

      5 dögum síðan

      I don’t like the future of food

  71. ADO plays

    ADO plays

    5 dögum síðan

    “Back in my day we did this thing called eating inside the restaurant”

  72. some one

    some one

    5 dögum síðan

    Are we sure taco bell did not just buy a bank and change the outside

  73. Solex Gruthor

    Solex Gruthor

    5 dögum síðan

    Next thing you know, Taco Bell is going to be like the one in Demolition Man.

  74. Abby Y.

    Abby Y.

    5 dögum síðan

    Fast food chains are taking notes right now

  75. Epic Gamer

    Epic Gamer

    5 dögum síðan

    I think ur high

  76. R G

    R G

    5 dögum síðan

    I can't help but think of Demolition Man...

  77. Flip Book

    Flip Book

    5 dögum síðan

    The best food theory so far

  78. Irish pug Player

    Irish pug Player

    6 dögum síðan

    Take out is complete garbage complete fact

  79. Brakey The brake van

    Brakey The brake van

    6 dögum síðan

    It’s kind of funny that they’re putting this like very advanced building in Minnesota my home state

  80. Soringd


    6 dögum síðan

    people with no car:

  81. justmebehindmymask_foxy


    6 dögum síðan

    3:32 :hey im soo modern Me as a kid :thinks its magic* wow mom how do they do that!

  82. MollyWater


    6 dögum síðan

    The Taco Bell in my city is across the street from a high school and it’s packed 24/7

  83. RJ2Ax


    6 dögum síðan

    I actually live in Brooklyn Park Minnesota Caught me off guard when he said that 3:01

  84. Caroline knowles

    Caroline knowles

    6 dögum síðan

    What's tAcO bell?

  85. Frey V

    Frey V

    6 dögum síðan


  86. detwion Arnold

    detwion Arnold

    6 dögum síðan

    I love Mac Donald’s

  87. ms.marvelous 815

    ms.marvelous 815

    6 dögum síðan

    Honestly I haven’t eaten at a Taco Bell since they got rid of the cool ranch tacos. Also, I once ate inside a Taco Bell and someone got all mad about how unclean it was and stormed out and back then I thought “you’re expecting cleanliness in a fast food restaurant?” Which post COVID is kind of surreal that that’s my first thought.

  88. Uros Acimovic

    Uros Acimovic

    6 dögum síðan

    hi im i big FAN

  89. Uros Acimovic

    Uros Acimovic

    6 dögum síðan

    hi im i big

  90. Fud


    6 dögum síðan

    4th channel = gym (health theory?) theory or smth mat said it himself

  91. incubusman421


    6 dögum síðan

    This channel is like the Vsauce of food.

  92. Stinky Sock

    Stinky Sock

    6 dögum síðan

    I like my mcchicken

  93. toorv09


    6 dögum síðan

    Amazon already has this style of thing in Seattle. Where we can grab groceries and anything else Amazon sells attached to the starbucks headquarters. You pull in and they deliver to your trunk.

  94. GZUZ414


    6 dögum síðan

    So basically the fast food restaurants are going back to their roots by becoming drive inn restaurants liie those in the 50s and 60s but you can also leave after you get you're food? Cool

  95. Douglas Foley

    Douglas Foley

    6 dögum síðan

    Why do you think all these changes are happening???......because nothings going back to “normal”. The elites want this to happen. It’s only gonna get worse.......

  96. xXAngelMoon_GachaXx


    6 dögum síðan

    Wait.... Taco Bell cut off 15 seconds of wait time? Cool!

  97. Alexis Gamer

    Alexis Gamer

    6 dögum síðan

    I am Mexican but I did not went to Taco Bell

  98. 112313


    6 dögum síðan

    And oh, the concept discussed forgot about human psychology......

  99. 112313


    6 dögum síðan

    Drive through....only popular in usa.... Take outs...very popular in china.... Eat in...popular everywhere else.

  100. Marie Murphy

    Marie Murphy

    7 dögum síðan

    G R A M P A