YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISboths declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott

    Tom Scott

    26 dögum síðan

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISboths titles have to be short and catchy!

    • Niels De Stickere

      Niels De Stickere

      14 klukkustundum síðan

      @Bonjour l

    • Niels De Stickere

      Niels De Stickere

      14 klukkustundum síðan

      @Bonjour Uuu ...u.. I Oo... Qq

    • Niels De Stickere

      Niels De Stickere

      14 klukkustundum síðan

      @Bonjour Q O

    • Niels De Stickere

      Niels De Stickere

      14 klukkustundum síðan

      @Bonjour uo O. Oq

    • Niels De Stickere

      Niels De Stickere

      14 klukkustundum síðan

      @Bonjour O. .u

  2. Mikroflax


    27 mínútum síðan

    lets play "is this an advert?" plays real yt advert

  3. RyanWake bradtelle

    RyanWake bradtelle

    29 mínútum síðan

    The only one I didn't know 100% was the last one

  4. Tieren Comerford

    Tieren Comerford

    30 mínútum síðan

    Throwback to when McDonald’s made a knockoff movie of E.T. And out a whole dance number at one of their locations in the movie

  5. Chad Peterson

    Chad Peterson

    56 mínútum síðan

    As an American, I couldn't agree more. I have become very dissatisfied with the way corporate influence is regulated in the US, to the point that while I hope the issues you've addressed come to courts here eventually, I'm nonetheless convinced that the rulings would be manipulated by biased advertising and lobbying into a more favorable situation for corporations, rather than the people. I'm pleased that European countries (or at least Great Britain and Germany) seem to have more restrictions on corporate speech, and thus more protections for the speech of the populace, and I hope to see the US somehow make its way to something similar.

  6. Jamie Zero

    Jamie Zero

    Klukkustund síðan

    That's a good point actually. Why aren't TV, film, newspapers and even radio allowed to get away with it..

  7. qopoy dnon

    qopoy dnon

    2 klukkustundum síðan

    "Is this an adver-" ad plays Yes it is, Tom. Yes it is.

  8. Francisco Ruiz

    Francisco Ruiz

    3 klukkustundum síðan


  9. Sage


    4 klukkustundum síðan

    The royals are imposters. SUPERSUS

    • qopoy dnon

      qopoy dnon

      2 klukkustundum síðan

      explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

  10. alfaDude156


    4 klukkustundum síðan

    Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)

  11. Beargamer


    6 klukkustundum síðan

    Is it weird that i want more of Tom Reacts.....

  12. JXRDY.


    9 klukkustundum síðan

    I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed

  13. Ameliorata


    11 klukkustundum síðan

    Vat19: *starts sweating profusely*

  14. Elijah


    11 klukkustundum síðan

    rip your sponsorships lmao

  15. KorliWolf


    11 klukkustundum síðan

    Tom: "is this an advert?" ISboths: ( ͡° ͜ʖ ͡°)

  16. Skrapion


    12 klukkustundum síðan

    Amusingly, ISboths played a Disney ad for me after this video.

  17. djredrover


    20 klukkustundum síðan

    i feel like this guys voice doesn't match his face.

  18. CroydonVlogs


    20 klukkustundum síðan

    This video was Sponsored by the white cliffs of Dover

  19. Khaltazar


    22 klukkustundum síðan

    I see lots of ISboths channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. ISboths plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

  20. A Spooky Child The Kneecap King

    A Spooky Child The Kneecap King

    23 klukkustundum síðan

    "Is this an advert?" _TurboTax ad plays_ Never change, Tom

  21. FalcoGer


    Degi Síðan síðan

    Wow... that was... amazingly accurate xD

  22. Ahmed Matsuura

    Ahmed Matsuura

    Degi Síðan síðan

    Your voice sounds exactly like Mehdi Hasan



    Degi Síðan síðan

    20:03 what you all came for

  24. Hat to a kitten

    Hat to a kitten

    Degi Síðan síðan

    Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

  25. mochi lochi

    mochi lochi

    Degi Síðan síðan

    i got an ad of a dude talking about a product and i thought that was part of the video

  26. neondroolz


    Degi Síðan síðan

    jeez i love reaction channel tom

  27. RedXWasHere


    Degi Síðan síðan

    Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

  28. soulmin


    Degi Síðan síðan

    this video is not sponsor by raid shadow legends

  29. May Nyan

    May Nyan

    Degi Síðan síðan

    Americans really just think saying brand names is humour?

  30. OhNoNotFrank


    Degi Síðan síðan

    Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

  31. Joris Geleijns

    Joris Geleijns

    Degi Síðan síðan

    did you know that bad guys in movies never have I-phones cause it looks bad?

  32. Beamy Breezy

    Beamy Breezy

    Degi Síðan síðan

    no visible ads

  33. Lamarr The Headcrab

    Lamarr The Headcrab

    Degi Síðan síðan

    This video: exists Verified ISbothsrs: allow us to introduce ourselves

  34. Andy Pollard

    Andy Pollard

    Degi Síðan síðan

    One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

  35. Bilal Ahmed

    Bilal Ahmed

    Degi Síðan síðan

    The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

  36. A. Jay

    A. Jay

    Degi Síðan síðan

    That's how economic slaves are treated in all aspects of life.

  37. EvelynNdenial


    Degi Síðan síðan

    how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

  38. Skorp


    Degi Síðan síðan

    Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

  39. Lucy


    Degi Síðan síðan

    My god I want a subway now

  40. Chill Bro

    Chill Bro

    Degi Síðan síðan

    If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

  41. GlitterBot 5000

    GlitterBot 5000

    Degi Síðan síðan

    I hate how I'm always trying to me sold something I hate jt

  42. Frazer Kirkman

    Frazer Kirkman

    Degi Síðan síðan

    Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

  43. Max Albertson

    Max Albertson

    Degi Síðan síðan

    “It’s time to play is this an adver-“ “USAA!!!”

  44. Peter Marsella

    Peter Marsella

    2 dögum síðan

    Idk why but "if this glamorizes vaping, I have failed" is so funny to me

    • Mirjan Bouma

      Mirjan Bouma

      Degi Síðan síðan

      Same 😂

  45. Robbie B.

    Robbie B.

    2 dögum síðan

    Tom Scott is a very ethical AI.

  46. Frederic Wielinger

    Frederic Wielinger

    2 dögum síðan

    Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

  47. TheKamiBunny


    2 dögum síðan

    Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

  48. Neltharak Arudin

    Neltharak Arudin

    2 dögum síðan

    Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

  49. Thomas Caswell

    Thomas Caswell

    2 dögum síðan

    that react video was amazing

  50. Jānis


    2 dögum síðan

    FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

  51. OOD2021


    2 dögum síðan

    In some countries tv series have to declare there is product placement for example

  52. j g

    j g

    2 dögum síðan

    Another case of lawyers destroying society.

  53. Big Tricky

    Big Tricky

    2 dögum síðan

    nice video, cleared up a lot of what i thought on this

  54. SeRgEaNt RaNdOm

    SeRgEaNt RaNdOm

    2 dögum síðan

    Liked the video as soon as Tom ripped into ISbothsrs that promote predatory mobile games

  55. Burken Productions

    Burken Productions

    2 dögum síðan

    This video made me unsubscribe.

  56. Sheng He

    Sheng He

    2 dögum síðan

    I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

  57. Uki Malefu

    Uki Malefu

    2 dögum síðan

    This comment is NOT sponsored, and it should be. Because I'm broke AF

  58. Shawn P

    Shawn P

    2 dögum síðan

    TV is SO Boomer!

  59. Cryptix FTW

    Cryptix FTW

    2 dögum síðan

    yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

  60. John Nugent

    John Nugent

    2 dögum síðan

    The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

  61. jp kellerman

    jp kellerman

    2 dögum síðan

    Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

  62. bowen voowy

    bowen voowy

    2 dögum síðan

    "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

  63. walter soares

    walter soares

    2 dögum síðan

    Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    • bowen voowy

      bowen voowy

      2 dögum síðan

      Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  64. James NotmyLastName

    James NotmyLastName

    2 dögum síðan

    thank you for leaving the vape choke in.

  65. MrGermandeutsch


    2 dögum síðan

    "Don't vape, kids" -Tom Scott, 2021 (colourized)

  66. dsp4


    2 dögum síðan

    9:37 Did Apple pay you to say that?

  67. MultiCappie


    2 dögum síðan

    Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

  68. Oli Minion

    Oli Minion

    2 dögum síðan

    ill be honest this is probably my favorite episode yet.

  69. Thomasina Feucht

    Thomasina Feucht

    2 dögum síðan

    The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

  70. Lil Rick

    Lil Rick

    2 dögum síðan

    Liked instantly after that amazing top satire at the beginning -- just top tier

  71. Petter Källman

    Petter Källman

    2 dögum síðan

    Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

  72. B A

    B A

    2 dögum síðan

    Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

  73. negomistar


    2 dögum síðan

    Tom, why is your greenscreen Evan Edinger's bedroom?

  74. Thick_propheT


    2 dögum síðan

    I think inciting imminent lawless action might actually be protected now

  75. B A

    B A

    2 dögum síðan

    Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

  76. épinards & caramel

    épinards & caramel

    2 dögum síðan

    12:28 Your gameshow ideas are getting weird! 😀

  77. épinards & caramel

    épinards & caramel

    2 dögum síðan

    9:54 Ouch, that burn. To be fair the clip is ridiculous.

  78. LagavulinMTG


    2 dögum síðan

    We need sponsored content to be 100% banned from ISboths/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

  79. MrGermandeutsch


    2 dögum síðan

    *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  80. LagavulinMTG


    2 dögum síðan

    I wish the BBC and American had rules like that today... I can't stand brand control...

  81. Bille994


    2 dögum síðan

    They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

  82. Wendy G

    Wendy G

    2 dögum síðan

    How's about just always assume you're being advertised to.

  83. Gibbon 27

    Gibbon 27

    2 dögum síðan

    11:41 *COUGH*

  84. SZ3R0


    2 dögum síðan

    Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

  85. Locke Pinder

    Locke Pinder

    2 dögum síðan

    I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    • A Spooky Child The Kneecap King

      A Spooky Child The Kneecap King

      23 klukkustundum síðan

      I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

  86. Misanthropic Servitor of Mars

    Misanthropic Servitor of Mars

    3 dögum síðan

    The best ads on ISboths are when the creator does a creative ad while subtly insulting the sponsorship.

  87. Pilbo Mags

    Pilbo Mags

    3 dögum síðan

    Sounds like a YOU problem

  88. 김경호


    3 dögum síðan

    The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

  89. Nerd_ Guy_Lol

    Nerd_ Guy_Lol

    3 dögum síðan

    Never thought I’d see gucci gang in a tom scott video

  90. stephen hartley

    stephen hartley

    3 dögum síðan

    theres a law for the rich and a law for the poor

  91. onee


    3 dögum síðan

    What you're saying depends on the country. It's not just ISboths. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

  92. Unimportant Account

    Unimportant Account

    3 dögum síðan

    lmao lorraine's tax evasion

  93. Christophe Beaulieu

    Christophe Beaulieu

    3 dögum síðan

    I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

  94. Osama Ali

    Osama Ali

    3 dögum síðan


  95. majestic


    3 dögum síðan

    The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

  96. Majed Marji

    Majed Marji

    3 dögum síðan

    The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

  97. KingIsulgard


    3 dögum síðan

    There was an ad before this video.

  98. Sarato


    3 dögum síðan

    Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

  99. Caerys Nyx

    Caerys Nyx

    3 dögum síðan

    “Disguised Gambling Game” yes xD

  100. jon sacbibit

    jon sacbibit

    3 dögum síðan

    i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.